{"title":"New Arrivals","description":"","products":[{"product_id":"vlvhalfzip-womens","title":"Women's VLVHalfzip - White","description":"\u003cp\u003emidweight “polar” layers never really worked for us. they got cozy right but we wanted cozy and “really fricken breathable” for our below zero sunday long runs.\u003c\/p\u003e\u003cp\u003eCOOLmatic | EXP DIAMAfleece anchors the performance via a lightweight diamond grid of recycled polyester pile for warmth. imbedded carbon pushes temperature control to another level. the diamond grid, allows for maximum breathability as well as extra weight reduction. we added two way half zip for customized ventilation and versatility. reflective details. the large side pocket, and internal phone pocket keep our run hands free. oh, speaking of hands. check the cuffs and get back to us (seriously, have a look).\u003c\/p\u003e\u003cp\u003eengineered for the inevitable temperature drops, built to keep all of us outside and comfortable no matter what jack frost throws our way. featuring elevated reflective detailing on the back and sides, ensuring you’re seen when the light fades.\u003c\/p\u003e\u003cp\u003eAll product imagery and descriptions have been kindly provided by \u003ca href=\"https:\/\/cieleathletics.com\/\" target=\"_blank\" rel=\"noopener\"\u003eCiele Athletics\u003c\/a\u003e\u003c\/p\u003e","brand":"Ciele Athletics","offers":[{"title":"XS","offer_id":55026297930094,"sku":"W-1-LS-0168-WH001-XS","price":245.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":55026297962862,"sku":"W-1-LS-0168-WH001-S","price":245.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":55026297995630,"sku":"W-1-LS-0168-WH001-M","price":245.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":55026298028398,"sku":"W-1-LS-0168-WH001-L","price":245.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":55026298061166,"sku":"W-1-LS-0168-WH001-XL","price":245.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/0498\/9038\/files\/W-1-LS-0168-WH001-W-VLVHalfzip-NiteRite_D4_2025_FRNTL.jpg?v=1789507953"},{"product_id":"gocap-classic-athletics-silver-pine","title":"GOCap Athletics - Silver Pine","description":"\u003cp\u003ethe original classic. rooted in the norms we set with our very first products over a decade ago, the new GOCap classic comes adorned with our reflective Athletics logo and brings upgraded fabrics in a plethora of colours to this often imitated, never duplicated industry standard.\u003c\/p\u003e\u003cp\u003eour new COOLmatic | PLUS FLOWmesh™ is integrated into the top panels for targeted ventilation where you need it most as well as +40 UPF protection. Xstop ripstop brings lightweight durability and +50 UPF protection. our SOFTflat brim is packable as usual and we've upgraded it for more comfort this season (the how and the why, we're keeping a secret for the moment).\u003c\/p\u003e\u003cp\u003eoh and sizes? yes. sizes. the GOCap Classic is now available in S\/M 56.5 cm +- and M\/L 58 cm +-.\u003c\/p\u003e\u003cp\u003eAll product imagery and descriptions have been kindly provided by \u003ca href=\"https:\/\/cieleathletics.com\/\" target=\"_blank\" rel=\"noopener\"\u003eCiele Athletics\u003c\/a\u003e\u003c\/p\u003e","brand":"Ciele Athletics","offers":[{"title":"S\/M","offer_id":55026470748526,"sku":"U-2-CA-0056-GN005-S\/M","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"M\/L","offer_id":55026470781294,"sku":"U-2-CA-0056-GN005-M\/L","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/0498\/9038\/files\/U-2-CA-0056-GN005_GOCap-Classic-Athletics-SilverPine_D4_2025_FRNTL.jpg?v=1789508670"},{"product_id":"gocap-classic-athletics-light-grey","title":"GOCap Athletics - Light Grey","description":"\u003cp\u003ethe original classic. rooted in the norms we set with our very first products over a decade ago, the new GOCap classic comes adorned with our reflective Athletics logo and brings upgraded fabrics in a plethora of colours to this often imitated, never duplicated industry standard.\u003c\/p\u003e\u003cp\u003eour new COOLmatic | PLUS FLOWmesh™ is integrated into the top panels for targeted ventilation where you need it most as well as +40 UPF protection. Xstop ripstop brings lightweight durability and +50 UPF protection. our SOFTflat brim is packable as usual and we've upgraded it for more comfort this season (the how and the why, we're keeping a secret for the moment).\u003c\/p\u003e\u003cp\u003eoh and sizes? yes. sizes. the GOCap Classic is now available in S\/M 56.5 cm +- and M\/L 58 cm +-.\u003c\/p\u003e\u003cp\u003eAll product imagery and descriptions have been kindly provided by \u003ca href=\"https:\/\/cieleathletics.com\/\" target=\"_blank\" rel=\"noopener\"\u003eCiele Athletics\u003c\/a\u003e\u003c\/p\u003e","brand":"Ciele Athletics","offers":[{"title":"S\/M","offer_id":55026470814062,"sku":"U-2-CA-0056-GR003-S\/M","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"M\/L","offer_id":55026470846830,"sku":"U-2-CA-0056-GR003-M\/L","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/0498\/9038\/files\/U-2-CA-0056-GR003_GOCap-Classic-Athletics-LightGrey_D4_2025_FRNTL_edit.jpg?v=1789508668"},{"product_id":"gocap-comp-century-seaweed-rainy-day","title":"GOCap - 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Xstop ripstop brings lightweight durability and E18+50 UPF protection. our SOFTflat brim is packable as usual and we've upgraded it for more comfort this season (the how and the why, we're keeping a secret for the moment).\u003c\/p\u003e\u003cp\u003eoh and sizes? yes. sizes. the GOCap Classic is now available in S\/M 56.5 cm +- and M\/L 58 cm +-.\u003c\/p\u003e\u003cp\u003eAll product imagery and descriptions have been kindly provided by \u003ca href=\"https:\/\/cieleathletics.com\/\" target=\"_blank\" rel=\"noopener\"\u003eCiele Athletics\u003c\/a\u003e\u003c\/p\u003e","brand":"Ciele Athletics","offers":[{"title":"S\/M","offer_id":55026533859694,"sku":"U-2-CA-0056-BL004-S\/M","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"M\/L","offer_id":55026533892462,"sku":"U-2-CA-0056-BL004-M\/L","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/0498\/9038\/files\/U-2-CA-0056-BL004_GOCap-Classic-Athletics-DeepSpace_D4_2025_FRNTL.jpg?v=1789509883"},{"product_id":"fstcap-sc-field-iconic-sl-shadowcast","title":"FSTCap Iconic SL - 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Dark Wine Red","description":"\u003cp\u003eour TRLCap makes a return to the line up with a re-engineered fit and a higher crown for more air circulation and, as a result, quicker cooling.\u003c\/p\u003e\u003cp\u003ethe SOFTcurved brim and the front panel are wrapped in ROCstop ripstop fabric for durability and a +50 UPF rating. the new liner and integrated headband is engineered for lighter weight and uses a COOLmatic | PLUS 3Dmesh™ for structure, ventilation, and anti odour. our MACKmesh is a recycled rework of classic trucker mesh.\u003c\/p\u003e\u003cp\u003ethe UpDown logo is inspired by vintage roadside signage and is fully reflective for those late night runs down that old country road.\u003c\/p\u003e\u003cp\u003eAll product imagery and descriptions have been kindly provided by \u003ca href=\"https:\/\/cieleathletics.com\/\" target=\"_blank\" rel=\"noopener\"\u003eCiele Athletics\u003c\/a\u003e\u003c\/p\u003e","brand":"Ciele Athletics","offers":[{"title":"M\/L","offer_id":55026538250606,"sku":"U-2-CA-0067-RD004-M\/L","price":50.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/0498\/9038\/files\/U-2-CA-0067-RD004_TRLCapSC-Field-UpDown-DarkRedWine_D4_2025_FRNTL.jpg?v=1789509979"},{"product_id":"trlcap-sc-field-up-down-sulfur","title":"TRLCap Up Down - 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M\/L 58cm +-.\u003c\/p\u003e\u003cp\u003eAll product imagery and descriptions have been kindly provided by \u003ca href=\"https:\/\/cieleathletics.com\/\" target=\"_blank\" rel=\"noopener\"\u003eCiele Athletics\u003c\/a\u003e\u003c\/p\u003e","brand":"Ciele Athletics","offers":[{"title":"M\/L","offer_id":55026538512750,"sku":"U-2-CA-0057-GR003-M\/L","price":50.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/0498\/9038\/files\/U-2-CA-0057-GR003_GOCapSC-Classic-CPlusBox-LightGrey-Peachskin_D4_2025_FRNTL.jpg?v=1789509971"},{"product_id":"gocap-sc-classic-c-plus-box-sulfur-chambray","title":"GOCap - Sulfur\/Chambray","description":"\u003cp\u003ethe classic SOFTcurved (SC) but better still. this is the GOCap Classic SC.\u003c\/p\u003e\u003cp\u003esame great features found in our original GOCap classic but built with our industry first, SOFTcurve pre curved brim. 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M\/L 58cm +-.\u003c\/p\u003e\u003cp\u003eAll product imagery and descriptions have been kindly provided by \u003ca href=\"https:\/\/cieleathletics.com\/\" target=\"_blank\" rel=\"noopener\"\u003eCiele Athletics\u003c\/a\u003e\u003c\/p\u003e","brand":"Ciele Athletics","offers":[{"title":"M\/L","offer_id":55026538578286,"sku":"U-2-CA-0057-YE001-M\/L","price":50.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/0498\/9038\/files\/U-2-CA-0057-YE001_GOCapSC-Classic-CPlusBox-Sulphur-Chambray_D4_2025_FRNTL.jpg?v=1789509978"},{"product_id":"gocap-classic-athletics-dark-wine-red","title":"GOCap Athletics - Dark Wine Red","description":"\u003cp\u003ethe original classic. rooted in the norms we set with our very first products over a decade ago, the new GOCap classic comes adorned with our reflective Athletics logo and brings upgraded fabrics in a plethora of colours to this often imitated, never duplicated industry standard.\u003c\/p\u003e\u003cp\u003eour new COOLmatic | PLUS FLOWmesh™ is integrated into the top panels for targeted ventilation where you need it most as well as +40 UPF protection. Xstop ripstop brings lightweight durability and +50 UPF protection. our SOFTflat brim is packable as usual and we've upgraded it for more comfort this season (the how and the why, we're keeping a secret for the moment).\u003c\/p\u003e\u003cp\u003eoh and sizes? yes. sizes. the GOCap Classic is now available in S\/M 56.5 cm +- and M\/L 58 cm +-.\u003c\/p\u003e\u003cp\u003eAll product imagery and descriptions have been kindly provided by \u003ca href=\"https:\/\/cieleathletics.com\/\" target=\"_blank\" rel=\"noopener\"\u003eCiele Athletics\u003c\/a\u003e\u003c\/p\u003e","brand":"Ciele Athletics","offers":[{"title":"S\/M","offer_id":55026538643822,"sku":"U-2-CA-0056-RD004-S\/M","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"M\/L","offer_id":55026538676590,"sku":"U-2-CA-0056-RD004-M\/L","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/0498\/9038\/files\/U-2-CA-0056-RD004_GOCap-Classic-Athletics-DarkWineRed_D4_2025_FRNTL.jpg?v=1789510205"},{"product_id":"gocap-classic-athletics-sulfur","title":"GOCap - Sulfur","description":"\u003cp\u003ethe original classic. rooted in the norms we set with our very first products over a decade ago, the new GOCap classic comes adorned with our reflective Athletics logo and brings upgraded fabrics in a plethora of colours to this often imitated, never duplicated industry standard.\u003c\/p\u003e\u003cp\u003eour new COOLmatic | PLUS FLOWmesh™ is integrated into the top panels for targeted ventilation where you need it most as well as +40 UPF protection. Xstop ripstop brings lightweight durability and +50 UPF protection. our SOFTflat brim is packable as usual and we've upgraded it for more comfort this season (the how and the why, we're keeping a secret for the moment).\u003c\/p\u003e\u003cp\u003eoh and sizes? yes. sizes. the GOCap Classic is now available in S\/M 56.5 cm +- and M\/L 58 cm +-.\u003c\/p\u003e\u003cp\u003eAll product imagery and descriptions have been kindly provided by \u003ca href=\"https:\/\/cieleathletics.com\/\" target=\"_blank\" rel=\"noopener\"\u003eCiele Athletics\u003c\/a\u003e\u003c\/p\u003e","brand":"Ciele Athletics","offers":[{"title":"S\/M","offer_id":55026538709358,"sku":"U-2-CA-0056-YE001-S\/M","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"M\/L","offer_id":55026538742126,"sku":"U-2-CA-0056-YE001-M\/L","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/0498\/9038\/files\/U-2-CA-0056-YE001_GOCap-Classic-Athletics-Sulfur_D4_2025_FRNTL.jpg?v=1789510205"},{"product_id":"fstcap-sc-comp-running-c-chambray-sulfur","title":"FSTCap - 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